“Guangming Cinema”: Audio-Visual Literacy and Accessibility for Visually Impaired Individuals
In this presentation, we would like to introduce a case from Communication University of China. “Guangming Cinema” (audio descriptions that bring cinema alive to the visually impaired) is a charity project that aims to improve the audio-visual literacy of audiences and enhance the professional abilities of students, while addressing the missing audio-visual experience of visually impaired people. By adding audio descriptions to accessible movies, the project provides visually impaired individuals with an equal film-watching platform and quality experience, extending the concept of “cultural braille paths.” The project team’s remarkable progress in producing accessible films and promoting them to special education schools and university libraries across China has reflected human equality, love, and cultural progress. The project is an excellent example of how audio-visual language can be used to care for special groups and show equal respect. This theme highlights the importance of promoting audio-visual literacy and accessibility, creating inclusive communities, and advancing cultural progress through technology and humanistic care.